Wednesday, April 25, 2007 from 8:00 AM - 10:30 AM (ET)
The Internet has changed the way people communicate, and it is changing the way companies communicate with current and future customers. Your “message” is no longer in your hands - and truth be told, it never really was. There are millions of blogs being created every week, each one searchable by search engines. Anyone - and everyone - can now be a self-published critic of anything – and everything. And of course it’s not just blogs anymore. It’s sites like MySpace, YouTube, Facebook and many others.
The key to working and interacting in the social media arena is honesty. It’s a simple and seemingly obvious tactic that many have avoided to their peril. People don’t like it when companies hide, lie, or pretend to be something they are not. In order to “engage the consumer” as they say these days, it is important that you also not “enrage the consumer.” It’s a tricky balance, but it is achievable.
*** The results are in from the Canadian Corporate Blogging Survey
Speakers:
We are currently accepting speaker proposals.
When: March 28, 2007
8:00 - 8:30 - Registration and Full Breakfast will be served
8:30 - 10:00 - Presentations
Where: Dominion Club - 1 King St West (King St & Yonge St.), Toronto, Canada
* Full breakfast is included in event registration
** Interested in bring your clients or team members of 4 or more - contact us for discount rates.
*** 5% cancellation fee will be applied upon minimum 48 hours notice
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